Success in Real Estate Comes down to two things: Do Good Work and Stay Top of Mind.
Founder Ivey Jacops curated best practices in the challenging field of real estate–in good markets and tough markets–as a productive agent, empathetic broker, inspirational coach, and trainer. After training and coaching more than 500 agents, she launched SMART Real Estate Consulting to help agents and real estate firms across the United States. Now, we have grown our team and expanded our offerings to meet the needs of real estate professionals everywhere.
Learn more about the SMART Real Estate Consulting story.
The real estate business model is broken–let’s fix it.
The model for managing a real estate business today is broken. While firms vary in size and value propositions for the agents they serve, it is impossible for them to do it all leaving agents looking for solutions
Small firms need leadership support but cannot afford to hire an additional leader.
Mid-sized firms are led by brokers-in-charge who still sell because the profit margins are small, leaving little room for competitive salaries, including their own.
Large firms may offer robust training programs, but are unable to meet the unique needs of new-to-business agents or seasoned agents stuck on a plateau trying to make it to the next level.
Individual agents are struggling to receive customized coaching support that aligns with their core values and needs.
We have a solution at SMART Real Estate Consulting.
Our mission is to build stronger real estate brokerages and happier agents who are living balanced, fulfilled lives while serving others. Led by Ivey Jacops, we provide leadership support to brokerages in three areas: Brokerage Consultation, Group Training, and Agent Coaching.
Real Solutions for Real Estate Professionals, the SMART Way
Ever heard of a SMART goal?
George T. Doran coined the mnemonic acronym in 1981 to help businesses set goals with better results. We co-opted the concept to make our own version. S.M.A.R.T. according to us stands for: Specific, Measurable, Accountable, Relevant, and Time-Bound.
Every aspect of the curriculum we developed has a SMART application so agents and brokers can apply the training to their business immediately.
Paired with our “Do Good” mantra, SMART Real Estate Consulting offers a data-driven and relational approach to doing business that is proven to be successful.
Real Results for Real Agents
Our past training Approaches were implemented at a $1 billion sales volume real estate firm, and the numbers speak for themselves.
Training programs have averaged a 77% sales volume growth the year immediately following Ivey’s training programs
Agents we have coached enjoyed a 145% sustainable sales volume growth
We have coached and trained more than 500 agents
